ABOUT VERTERE
VERTERE IS A SEMI-FORMAL
WOMENSWEAR BRAND THAT PROVIDES VERSATILE GARMENTS TO BE WORN IN MULTIPLE STYLES.
​
VERTERE AIMS TO EMPOWER THE SMART WOMEN IN THEIR EVERYDAY ACTIVITIES BY CREATING GARMENTS THAT SUIT THE LIFESTYLE OF THE WEARER; ENABLING THEM TO STYLE IT FROM STREET, TO FORMAL, TO CASUAL EVENTS.
VISION
TO BECOME OUR WOMAN'S NUMBER ONE COMPANION IN THEIR DIVERSE ACTIVITIES
MISSION
TO PUT FORTH VERSATILITY IN GARMENTS, CREATING TIMELESS PIECES
Core Value
1. QUALITY OVER QUANTITY
2. CREATING TIMELESS PIECES THAT GOES BEYOND SEASONAL TRENDS
3. FUNCTIONALITY OF GARMENTS
Brand Essence
SMART & DELICATE
TRANSLATED IN THE PRODUCTS, PACKAGING, AND STORE DESIGN
Brand Personality
SINCERITY & SOPHISTICATION
IMPLEMENTED IN VERTERE'S ADVERTISING CAMPAIGNS
​
Tagline
A SMART GARMENT FOR THE SMART WOMAN
VERTERE Targets on professionals within the age of 20 - 38 years old with the income of SGD 5,000-7,500. The VERTER women are busy, always on the go, and are concerned with the neatness of their appearance. In her leisure time, she travels, reads, and involves herself in social activities. Her style is smart and fashionable, and is conscious about her shopping consumption to minimize multiple buys.
THE FIRST COLLECTION
THEME
"A BREEZE OF GREECE"
VERTERE'S FIRST COLLECTION IS INSPIRED BY THE ANCIENT GREEK ARCHITECTURE, SCULPTURE AND TRADITIONAL FASHION
INSPIRATION
COLORS ARE TAKEN FROM THE ARCHITECTURAL GREEK PALETTE, AND REFERENCED FROM THE WGSN SPRING/SUMMER 2020 COLOR REPORT.
COLORS
A GREEK INSPIRED COLLECTION WITH A MODERN TWIST
COLLECTION LINE UP
MY THREE PRODUCED GARMENTS
DESIGNED TO BE SLEEK AND ELEGANT, THE PHADREA JUMPSUIT GIVES AN EXOTIC FEEL TO THE WEARER BY ITS DRAPING
PHADREA JUMPSUIT
CALLIOPE DRESS
THE CALLIOPE DRESS IS A UNIQUE PIECE, DESIGNED TO CREATE A STRONG GREEK ATMOSPHERE BY THE PLEATS ONCE IT IS WORN
THE LIZZE JUMPSUIT AND ZOE SKIRT GIVES A FORMAL APPEARANCE, WHILE STILL KEEPING THE LOOK TASTEFUL AND EXQUISITE BY THE GARMENT DETAILS
LIZZE JUMPSUIT & ZOE SKIRT
THE BRAND WAS CREATED AS A COLLECTIVE WORK OF THREE PEOPLE; CLARA ANCILLA TJHIN, ERVY HASAN, AND JESSICA FAUSTINE SUWITO, WITH EACH PERSON PRODUCING THREE GARMENTS.
VERTERE FEATURED IN ORCHARD FASHION SCRAMBLE 2019
