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THIS PROJECT IS A PRODUCT EXTENSION OF BERSHKA COMPANY.

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THE PROJECT INTENDS TO CREATE AN EXTENSION LINE OF THEIR PREVIOUS COLLECTION, 'BERSHKA SPRING/SUMMER 2018'. A GOOD VIEW OF BERSHKA'S BRAND DNA AND TARGET CUSTOMERS ARE REQUIRED IN THE PROCESS OF MAKING THIS LINE.

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BERSHKA SPRING SUMMER 2018

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THE BERSHKA SPRING SUMMER 2018 LINE CONSISTS OF TWO DRESSES AND TWO GARMENTS. 

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TO EXTEND THE STYLE OF BERSHKA'S PREVIOUS COLLECTION, DETAILS SUCH AS RING ZIPPERS, RUFFLES, DENIM, AND PLAIDS ARE USED AS THE DETAILS OF THIS DEVELOPED LINE.

DESIGN DEVELOPMENT

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THE MOOD OF THIS PRODUCT EXTENSION IS INSPIRED BY A YOUTH ICON, TWIGGY, AND THE MOVIE 'CLUELESS'.

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THE COLLECTION CONCEPT USES BOTH ORGANIC AND GEOMETRICAL SHAPES DERIVED FROM ARCHITECTURAL BUILDINGS, YET THE MOOD OF THE COLLECTION IS STILL THE YOUTHFULNESS OF TWIGGY AND CLUELESS.

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FINAL SELECTED DESIGN

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